CUSTOMER: SANA – BolognaFiere

  • Press Office
  • External Relations
  • Digital and Conventional PR
  • Social Media Content Management

We give voice (and hashtag) to the Fair of the Organic and Natural.

The International Exhibition of Organic and Natural SANA is the leading trade fair in Italy in the area of organic and natural products. Absolut joins Bologna Fiere in the production of contents and in the relations with the media, with the companies and the organizations of the Organic industry, and with the institutional bodies and stakeholders. We also take care of the creation and editing of contents for the social media Facebook and Twitter, and we are the engine of the “live” during the event, inside the Exhibition Centre, flanking Bologna Fiere and all the actors participating in SANA.

Success with the public and media coverage

SANA achieved great success with the public and exhibitors (47,000 visitors, 920 exhibitors, + 10%, 50,000 square meters of exhibition, + 30%), and a striking result from the media. The average review of the event, which include TG, other television programs, newspapers and national magazines, web magazines and online, exceeds 1000 pages.

The web becomes “green”: SANA social media

Important results also for the social media: SANA Facebook profile, reached 20.000 fans (+25%), reaching the international competitors: +4.000 new likes and 2.703.128 viewing. The Instagram channel, thanks to the challenge #linguaggionaturale, reaches 2.000 followers and 2.870 interactions (+74%). 4.100 are the Twitter followers (+19%), with an average of 14.800 daily viewings and over 6.000 tweet and mentions with the official hashtags.