CLIENT: TPER – Trasporto Passeggeri Emilia-Romagna

  • Press campaign
  • Billboards campaign
  • Radio campaign
  • Direct mailing
  • Viral marketing
  • Visual media campaign on vehicles

 

A simple, strong and clear message: Absolut studies an integrated communication campaign to increase the use of the Internet among the among the subscribers of annual subscriptions to Tper transport services.

ASSETS/ACTIVITIES

Static billboard on Tper vehicles, press and radio open the campaign that goes on with the direct marketing on the target.

The campaign also becomes viral: queue management systems placed in Tper offices and crucial points of the city and distribution of “skip the queue” coupons create curiosity, attention and visibility.

RESULTS

The results are excellent: the total subscriptions increase by 6% and the users of web channel increase much more (a two-digit growth of more than 20%!)