MUNICIPALITY OF REGGIO EMILIA
- Communication and media purchase plan
- Below the line and above the line communication
- Video production
- Social media
For the Municipality of Reggio Emilia, we have created a communication plan, and the related campaign, to improve the tourist-commercial attractiveness of the historic city center.
Objective: to enhance the artistic heritage, the cultural offer, hospitality, and good food. All that makes Reggio Emilia a beautiful city to live and visit.
With the media plan, making the most of the available budget, we aimed to reach a plural target – citizens of Reggio Emilia and its province, tourists, and visitors from nearby cities – to maximize the effectiveness and recognition of the communication campaign.
The latter was implemented through promotional messages in print and digital, radio and TV, street billboards, and direct marketing, but also and above all video. An institutional video, declined for web, social media, and TV, which gives Reggio Emilia the prominence it deserves.
Each tool used was conceived and differentiated according to the target audience: the images that represent Reggio Emilia change, the communicative power of the proposed message remains.
By shooting ad hoc in the squares, streets, and historic places, we tell in images the soul of a hospitable, beautiful city, rich in history and opportunities: a place that can welcome and make you feel immediately at home.