FORUMCLUB AND FORUMPISCINE
The business platform for the fitness and wellness sector

CLIENT: FORUMCLUB, FORUMPISCINE

• Organization and management of fairs
• Organization and management of International Conferences
• Offline and online communication
• Press office
• Direct mailing, mailing and telemarketing

ForumClub, Expo and International Conference is the BtoB most relevant event for the Italian fitness. ForumPiscine is the most important national fair in the pool sector. They host reference businesses of these two branches, they summon international personalities and an audience of about 7.000 operators.

Absolut, co-inventor of the events along with Editrice Il Campo (trade press), is the organizational engine and the actor that promotes the communication (atl, btl and direct) to the final audience and to the business companies involved.

Expo: the business space

The 15.000 meters of the exhibition area are a “BtoB living room” that hosts just under 200 business companies.Their audience is composed by buyers, suppliers, businessmen, managers, plant owners, employees and staff of centres, architects and builders: they elected the expo like the reference point in the market.

Communication: the sector talks to the sector

The atl communication expresses the essence of the event: the “agora” gives voice to the protagonists of the sector, and its target is the community of the operators that is more mature professionally. The excellence of the market and who wants to be part of it.

The force of the direct communication

For many months, the digital online communication and the actions of direct marketing, the press office and the editorial activity prepare the event, with continuous previews. Over 4.000 businesses and 9.000 centers are touched with punctual CRM activities.