Client: Giant Bicycles

  • Search of the location
  • Study of the event format
  • Pre-, in- and post-event coordination
  • Providers research and coordination
  • Visual communication and adverting

Two days to ride, two days to Liv

Absolut organizes and coordinates the Italian Convention and Dealers Meeting for Giant and Liv, feminine brand of the legendary Giant bicycles.

After the victories of Team Giant-Alperin in the Bike Tour of Italy, Giant presents the new 2017 range to the Italian dealers: two days of presentations and 1,000 square meters of showrooms, in a “green location” close to a Mountain Bike path. The bikes of the world’s leading brand have found their natural habitat in Italy!