Client: CNA Bologna

  • Creation of logo and monogram
  • Communication campaign planning
  • Planning and realization of the new website

Gifts at Palace is the most important showcase of the excellences of Bologna craftmanship. Four days of events and exhibits, dedicated to gastronomy, art, fashion, goldsmith, and entertainment excellences, in a wonderful Christmas atmosphere inside Palazzo Re Enzo, in the heart of Bologna’s historical centre.

The logo and monogram: the identity of value

Charged by CNA Bologna, Absolut created the new logo and monogram. The logo links ideally and conceptually the event and the splendid location, Palazzo Re Enzo, and efficiently conveys the idea of value and positioning of the exhibit.

The website: digital showcase of excellence

Gifts at Palace has its own online showcase: the responsive website is a container of images, testimony and information, where you can find useful news and suggestions, updates and news about the event, and the calendar of the events and details about the exhibitors.

The advertising campaign: the many faces of creativity

For the 2017 edition, Absolut developed the advertising campaign Faces, stories and passions behind your gifts, which aimed at giving to every artisanal creation of the event the sense of a single work, born from the genius and art of the person who devised it, and to enhance the artisan, ever-modern interpreter of creativity, taste and tradition of talent of our city.

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