ORDINE DEI COMMERCIALISTI E DEGLI ESPERTI CONTABILI DI BOLOGNA
- On & off-line communication campaign
- Content curation & management
- Social media management
- Press office
- Video production
Support the Order to reiterate that members remain close to the territory even in the period of the Covid-19 emergency. And create attention to the professional experience of a category that plays a fundamental role in the local system. This is the mandate we have received from the Order of Accountants and Accounting Experts of Bologna. We carried it out with a double communication campaign, and other supporting actions, based on the concepts of involvement, professionalism, and competence.
The collaboration begins with the conception, programming, and management of a double communication campaign conveyed on billboards, daily press, and local television and radio newspapers, as well as on digital media. The message focuses on a service that has always remained active because the Order and its members are aware of their contribution to the community and remain at the forefront. Close to the needs of those who, in an extremely difficult period, must be able to count on the right contribution. of competence, professionalism, and seriousness. The concept of the campaign is modified and adapted to each advertising medium and to the changing circumstances and communication needs dictated by the context of the pandemic.
We accompanied the campaign with a content selection & curation activity on institutional digital channels – website, newsletter, and Facebook page – to account for the variety of aspects, skills, and activities that the members of the Order deal with. An all-round overview to enhance the important contribution offered by the professional category to the entire community. And on the occasion of Christmas, we designed and produced a video message of good wishes, confirming the proximity of the Order to all registered professionals. to enhance the important contribution offered by the professional category to the entire community. And on the occasion of Christmas, we designed and produced a video message of good wishes, confirming the proximity of the Order to all registered professionals.