The beauty of having a car,
and the great thing about not having
All the advantages of the car sharing “Io Guido”: have the keys to a car when you need it, get into the historical city centre, park free, respect the environment and save money, avoiding the inconveniences related to its possession. No fees, no worries.
The aim of the campaign: communicating all the advantages related to the Car Sharing in a clear and concise way, with the register and own style of the communication of Tper, the “mother” company.
Other works:
Billboards campaign
Below the line: catalogue for customers and prospects