{"id":16335,"date":"2024-01-10T11:40:37","date_gmt":"2024-01-10T11:40:37","guid":{"rendered":"https:\/\/www.absoluteventicomunicazione.it\/?p=16335"},"modified":"2024-01-22T11:53:07","modified_gmt":"2024-01-22T11:53:07","slug":"marca-by-bolognafiere-2024-ai-blocchi-di-partenza-unedizione-da-record","status":"publish","type":"post","link":"https:\/\/www.absoluteventicomunicazione.it\/it\/marca-by-bolognafiere-2024-ai-blocchi-di-partenza-unedizione-da-record\/","title":{"rendered":"Marca by BolognaFiere 2024: ai blocchi di partenza un\u2019edizione da record"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]<em>Appuntamento il 16 e 17 gennaio a Bologna per l\u2019unica manifestazione italiana, di respiro internazionale, dedicata al mercato della marca al distributore.<\/em><\/p>\n<p><!--more-->[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"1325\" width=\"2000\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Marca-by-BolognaFiere-2.png\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#c20035&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]<span style=\"color: #ffffff;\">Oltre 1.100 espositori, 24 insegne della Distribuzione Moderna Organizzata (DMO), 7 padiglioni e 26.000 metri quadrati di superficie netta. Per fare il punto su un mercato in crescita, anche la <strong>ventesima edizione di Marca by BolognaFiere<\/strong> si appresta a fare le cose in grande. Tanto da annunciarsi come una vera e propria edizione da record.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]L\u2019appuntamento con <strong>l\u2019unica manifestazione italiana dedicata alla marca al distributore<\/strong> \u00e8 presso il <strong>Quartiere fieristico di Bologna<\/strong> il <strong>16 e 17 gennaio<\/strong>. \u00c8 in questa sede che gli MDD partner si daranno nuovamente appuntamento per incontrare le principali Insegne della distribuzione moderna organizzata.<\/p>\n<p>Organizzata in collaborazione con <strong>ADM &#8211; Associazione Distribuzione Moderna<\/strong> e con il patrocinio della <strong>Regione Emilia-Romagna<\/strong> e della <strong>Camera di Commercio di Bologna<\/strong>, Marca conferma e consolida anche quest\u2019anno il proprio ruolo di occasione strategica per fare business di qualit\u00e0, puntando sul networking come leva per rafforzare la competitivit\u00e0 in un mercato in continua espansione.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"533\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Marca-by-BolognaFiere-4.png\" alt=\"\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"533\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Marca-by-BolognaFiere-5.png\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]Secondo le ultime rilevazioni ufficiali, nel largo consumo confezionato la marca commerciale \u00e8 infatti arrivata a generare vendite per quasi<strong> 15 miliardi di euro<\/strong>, con un <strong>incremento del 16,9% <\/strong>rispetto all\u2019anno precedente, e una <strong>quota a valore pari al 21,9% del mercato complessivo<\/strong>, a conferma della crescente preferenza accordata dai consumatori ai prodotti della MDD. In questo quadro generale ampiamente positivo, spicca inoltre il vero e proprio exploit relativo al biologico, comparto nel quale la marca commerciale \u00e8 ormai prossima alla met\u00e0 delle vendite totali, con un 46,7% (+6,8%), pari a oltre 800 milioni di euro a valore.<\/p>\n<p>Per rendere conto di questo significativo dinamismo, come ormai da prassi la rassegna bolognese si articola nei <strong>segmenti food<\/strong>, che con oltre 800 espositori conferma il proprio ruolo di assoluta rilevanza, e <strong>non food<\/strong>, a sua volta oggetto di sempre maggiore attenzione, come confermato dalla presenza di circa 200 espositori, pronti a presentare le proprie novit\u00e0 in materia di cura della casa e della persona, ma anche packaging, servizi e logistica.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"533\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Marca-by-BolognaFiere-6.png\" alt=\"\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"533\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Marca-by-BolognaFiere-3.png\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]Tra le altre conferme della manifestazione &#8211; che si avvale del nostro contributo nella gestione delle attivit\u00e0 di<strong> ufficio stampa e comunicazione digital e social<\/strong> &#8211; spiccano i due format <strong>Marca Fresh<\/strong>, realizzato in collaborazione con SGMarketing per valorizzare il segmento dei prodotti freschi; e <strong>Marca Tech<\/strong>, hub espositivo dedicato a packaging, logistica, materie prime, ingredienti, tecnologia e servizi per la distribuzione moderna organizzata.<\/p>\n<p>A ulteriore conferma dello stato di ottima salute del mercato MDD, e della conseguente crescita di attenzione nei confronti di Marca, si segnala infine l&#8217;aumento dei <strong>buyer internazionali<\/strong> attesi a Bologna. Grazie alle attivit\u00e0 di promozione all\u2019estero messe in campo da<strong> BolognaFiere<\/strong>, anche in collaborazione con <strong>ICE-Agenzia<\/strong>, \u00e8 infatti confermata la partecipazione di buyer e professionisti provenienti da pi\u00f9 30 Paesi. Tra questi, Argentina, Austria, Belgio, Brasile, Canada, Cina, Cipro, Colombia, Costa Rica, Croazia, Danimarca, Ecuador, Francia, Georgia, Germania, Giappone, Gran Bretagna, Grecia, Kossovo, Paesi Bassi, Paraguay, Per\u00f9, Serbia, Slovacchia, Spagna, Stati Uniti, Svezia e Ungheria.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 30px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][nectar_btn size=&#8221;small&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Leggi il comunicato stampa&#8221; url=&#8221;https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/01_CS_MARCA2024_presentazione.pdf&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][nectar_btn size=&#8221;small&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;LEGGI LA CASE HISTORY DI MARCA&#8221; url=&#8221;https:\/\/www.absoluteventicomunicazione.it\/it\/portfolio\/marca-by-bolognafiere\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]Appuntamento il 16 e 17 gennaio a Bologna per l\u2019unica manifestazione italiana, di respiro internazionale, dedicata al&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-16335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/16335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/comments?post=16335"}],"version-history":[{"count":3,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/16335\/revisions"}],"predecessor-version":[{"id":16352,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/16335\/revisions\/16352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media\/16353"}],"wp:attachment":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media?parent=16335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/categories?post=16335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/tags?post=16335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}