{"id":18240,"date":"2025-05-13T10:34:12","date_gmt":"2025-05-13T10:34:12","guid":{"rendered":"https:\/\/www.absoluteventicomunicazione.it\/?p=18240"},"modified":"2025-05-29T15:12:35","modified_gmt":"2025-05-29T15:12:35","slug":"report-pet-industry-2025-consumatori-italiani","status":"publish","type":"post","link":"https:\/\/www.absoluteventicomunicazione.it\/it\/report-pet-industry-2025-consumatori-italiani\/","title":{"rendered":"Pet Industry 2025: cosa vogliono i consumatori italiani?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<h2><strong>Scopri il cuore (e il carrello) dei Pet Lover: scarica il Report dedicato alla Pet Industry<\/strong><\/h2>\n<p><!--more-->[\/vc_column_text]<div class=\"divider-wrap\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>[vc_column_text]<strong>6,8 miliardi di euro<\/strong>: \u00e8 questo il valore del mercato pet in Italia. Un numero che racconta di milioni di famiglie pronte a investire per il benessere dei propri amici a quattro zampe.<br \/>\nMa sai davvero cosa cercano i consumatori? Noi s\u00ec.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"margin-top: 10px; width: 20%px; height: 3px; margin-bottom: 10px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-small-border\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]<em>Absolut eventi&amp;comunicazione<\/em> ha scavato nei dati, analizzando tendenze, comportamenti e opportunit\u00e0 digitali. Il risultato? Il <strong>Pet Insight Report 2025<\/strong>, una guida indispensabile per chi vuole raggiungere efficacemente i <em>pet lover<\/em>.<\/p>\n<h3><span style=\"color: #d31145;\">I dati che ti sorprenderanno<\/span><\/h3>\n<p data-start=\"0\" data-end=\"346\">Il cibo umido \u00e8 la <strong>scelta preferita dai pet owner italiani<\/strong>, apprezzato per la sua versatilit\u00e0 e la capacit\u00e0 di rispondere a bisogni specifici come <strong>diete veterinarie<\/strong> o maggiore <strong>appetibilit\u00e0<\/strong>. Tra i brand pi\u00f9 ricercati <em>online<\/em> spiccano <strong data-start=\"232\" data-end=\"247\">Royal Canin<\/strong>, leader nel segmento specialistico, e <strong data-start=\"286\" data-end=\"295\">Monge<\/strong>, che si distingue per innovazione e sostenibilit\u00e0.<\/p>\n<p data-start=\"348\" data-end=\"691\" data-is-last-node=\"\" data-is-only-node=\"\">Anche le modalit\u00e0 di acquisto stanno cambiando: oltre un terzo degli italiani preferisce l\u2019<strong>e-commerce<\/strong>, attratto da comodit\u00e0, ampia offerta e promozioni personalizzate. Il mercato si orienta cos\u00ec verso <strong data-start=\"549\" data-end=\"608\">soluzioni su misura, brand autorevoli e canali digitali<\/strong>, premiando le aziende capaci di offrire qualit\u00e0 e un\u2019esperienza d\u2019acquisto fluida.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"1704\" width=\"2271\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Pet-Report-2025.jpg\" alt=\"\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"1880\" width=\"2507\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Pet-Report-2025-Digital-Marketing.jpg\" alt=\"\" \/><\/div><\/div>[\/vc_column][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"1880\" width=\"2507\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Pet-Report-2025-Google-Trends.jpg\" alt=\"\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"margin-top: 10px; width: 20%px; height: 3px; margin-bottom: 10px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-small-border\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<h3><span style=\"color: #d31145;\">Essere al posto giusto al momento giusto<\/span><\/h3>\n<p>I tuoi clienti oggi sono pi\u00f9 esigenti, informati e digitalizzati che mai. Sempre pi\u00f9 spesso, ogni decisione d\u2019acquisto passa attraverso il web: <strong>8 acquisti su 10 coinvolgono almeno un touchpoint online<\/strong>. E se il tuo brand non \u00e8 presente nel momento giusto e nel posto giusto, rischi di perdere preziose opportunit\u00e0 per trasformare l&#8217;interesse in vendite.<\/p>\n<p data-start=\"356\" data-end=\"570\" data-is-last-node=\"\" data-is-only-node=\"\">Questo report ti guider\u00e0 a scoprire come diventare il brand pi\u00f9 ricercato, quali leve emozionali influenzano davvero le scelte dei consumatori e quali strategie adottare per emergere e dominare nell\u2019arena digitale.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;rgba(0,0,0,0.18)&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<h3><span style=\"color: #333333;\">Scopri i trend emergenti del mercato pet<\/span><\/h3>\n<p>Il <strong>Pet Insight Report 2025<\/strong> \u00e8 qui per te. Clicca sul <em>link<\/em>, immergiti nei dati e inizia a pianificare il futuro del tuo brand.[\/vc_column_text]<div class=\"divider-wrap\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>[nectar_btn size=&#8221;small&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/Pet-Insight-Report-2025.pdf&#8221; text=&#8221;Scarica il Report&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<h3><span style=\"color: #d31145;\">Cosa fa Absolut per la tua azienda?<\/span><\/h3>\n<p>Siamo molto pi\u00f9 di un\u2019<strong>agenzia certificata Google<\/strong>: siamo il tuo partner strategico per il successo. Coniughiamo competenze analitiche e creativit\u00e0 per trasformare i dati in risultati misurabili e tangibili.<\/p>\n<p data-start=\"80\" data-end=\"302\">Sappiamo come far parlare di te. Da anni diamo voce al mondo della pet industry, curando anche<strong> uffici stampa<\/strong> efficaci e costruendo relazioni autentiche con <strong>influencer<\/strong>, grandi e piccoli, per promuovere prodotti che lasciano il segno.<\/p>\n<p data-start=\"304\" data-end=\"433\">Con <em>Absolut<\/em> non scegli semplicemente un&#8217;agenzia. Scegli una strategia che funziona. Scegli un impatto reale.<\/p>\n[\/vc_column_text]<div class=\"divider-wrap\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>[nectar_btn size=&#8221;small&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/www.absoluteventicomunicazione.it\/it\/contatti\/&#8221; text=&#8221;Contatti&#8221;][\/vc_column][\/vc_row][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][\/vc_column]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text] Scopri il cuore (e il carrello) dei Pet Lover: scarica il Report dedicato alla Pet Industry<\/p>\n","protected":false},"author":1,"featured_media":18267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-18240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/18240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/comments?post=18240"}],"version-history":[{"count":23,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/18240\/revisions"}],"predecessor-version":[{"id":18501,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/18240\/revisions\/18501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media\/18267"}],"wp:attachment":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media?parent=18240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/categories?post=18240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/tags?post=18240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}