{"id":5857,"date":"2020-11-30T09:03:39","date_gmt":"2020-11-30T09:03:39","guid":{"rendered":"http:\/\/www.absoluteventicomunicazione.it\/?p=5857"},"modified":"2020-12-04T11:07:32","modified_gmt":"2020-12-04T11:07:32","slug":"20-elementi-che-non-devono-mancare-su-una-piattaforma-e-commerce","status":"publish","type":"post","link":"https:\/\/www.absoluteventicomunicazione.it\/it\/20-elementi-che-non-devono-mancare-su-una-piattaforma-e-commerce\/","title":{"rendered":"20 elementi che non devono mancare su una piattaforma e-commerce"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]<span style=\"color: #d31145;\"><em>I web master di Absolut hanno stilato un prezioso elenco di elementi che si vedono comunemente sulle Home Page degli e-commerce, alcuni essenziali, altri desiderabili. Sono questi tutti i servizi che suggeriamo ai nostri clienti pi\u00f9 intraprendenti:<\/em><\/span><!--more-->[\/vc_column_text]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#e0e0e0&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Aggiornamenti e avvisi<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Gli eventi contingenti &#8211; come le festivit\u00e0 &#8211; possono influenzare i tempi di consegna, quindi aggiungere un messaggio alla <i>Home Page<\/i> \u00e8 un buon modo per rassicurare i clienti.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Recentemente, i rivenditori di <i>e-commerce<\/i> per i quali lavoriamo hanno aggiunto informazioni sul <i>coronavirus<\/i> alle loro piattaforme. <b>Innbamboo<\/b>, ad esempio, ha comunicato ai clienti le aree geografiche che avrebbero potuto subire dei ritardi nelle spedizioni.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\" style=\"color: #d0043c;\"><b>Casella di ricerca<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">La casella di ricerca deve essere sempre visibile e accessibile, offrendo agli utenti la possibilit\u00e0 di trovare immediatamente il prodotto che desiderano visualizzare.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">I migliori siti web offrono risultati di ricerca suggeriti, che aiutano i visitatori a trovare ci\u00f2 che stanno cercando ancora pi\u00f9 velocemente.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#d0043c&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Evidenza delle categorie<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">L&#8217;inclusione dei collegamenti alle categorie principali su una <i>Home Page<\/i> \u00e8 una scelta efficace, capace di incoraggiare gli utenti a iniziare la navigazione. Tale espediente considera in particolare gli utenti che usano dispositivi <i>mobile<\/i>, per i quali la barra di navigazione in alto \u00e8 meno accessibile.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;2\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Sezione \u2018Novit\u00e0\u2019<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00c8 probabile che i visitatori abituali di un sito web si dirigano direttamente alla sezione <i>\u2018Novit\u00e0\u2019<\/i> anzich\u00e9 cliccare su una categoria specifica. L\u2019aggiornamento regolare di questa sezione e l&#8217;aggiunta di un collegamento o di un banner in evidenza offre ai clienti fedeli un ulteriore servizio.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;padding-8-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#444444&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;50px&#8221; icon_fontawesome=&#8221;fa fa-bomb&#8221; icon_size=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#e0e0e0&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Prodotti in evidenza<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Per accelerare il percorso del cliente \u00e8 efficace presentare prodotti specifici sulla <i>Home Page<\/i>, etichettandoli come articoli stagionali o semplicemente <i>must have<\/i>. In alternativa, i siti web possono promuovere articoli scontati, riproponendo il format dell\u2019<span style=\"color: #d0043c;\"><b><i>offerta del giorno <\/i><\/b><\/span>di <i>Amazon<\/i>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Un&#8217;altra opzione \u00e8 includere anche i <i>best seller <\/i>nella <i>Home Page<\/i>; questi articoli attirano i nuovi clienti e trasmettono una buona reputazione.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#c20035&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Contenuti editoriali<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">I clienti vogliono scoprire prodotti nuovi e popolari, cos\u00ec come ispirazioni e contenuti editoriali.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">Con la separazione tra Shop e <b>Blog<\/b>, il sito web di <b>Innbamboo<\/b> \u00e8 un esempio di <i>content marketing<\/i> a supporto del processo di acquisto dei visitatori, grazie alla redazione di articoli ricchi di consigli, informazioni e trend.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;2\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Raccomandazioni personalizzate<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">La visualizzazione dei prodotti in base agli acquisti precedenti e alla cronologia di navigazione \u00e8 un ottimo modo per rendere gli articoli pertinenti per i clienti di ritorno.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#444444&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Immagini<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">Immagini di alta qualit\u00e0 sono essenziali per aiutare gli utenti a comprendere come appaiono i prodotti.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Riferimento ai profili social<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">I clienti dei settori moda e cosmesi iniziano sempre pi\u00f9 frequentemente il processo di acquisto sui canali social. Pertanto, alcuni brand dovrebbero cogliere ogni opportunit\u00e0 per promuovere i propri profili.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Oltre ad aggiungere semplici icone, alcune aziende integrano contenuti, spesso generati dagli utenti, nella <i>Home Page<\/i>. Un esempio: post di <i>Instagram<\/i> dei clienti che indossano un capo del brand.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"margin-top: 20px; height: 1px; margin-bottom: 20px;\" data-width=\"100%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-border\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Account personale<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00c8 indispensabile allestire una sezione dedicata alla registrazione dei clienti di ritorno o per coloro che desiderano controllare o tracciare un ordine.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;padding-8-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;50px&#8221; icon_fontawesome=&#8221;fa fa-envelope-o&#8221; icon_size=&#8221;50&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;2\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Registrazione e-mail<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">L&#8217;<i>email marketing <\/i>rimane uno dei modi migliori per raggiungere e coinvolgere i clienti.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Un <i>e-commerce <\/i>offre molte opportunit\u00e0 per acquisire i dati dei consumatori, una casella di registrazione e-mail \u00e8 fondamentale.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#444444&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Carrello<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">La maggior parte dei clienti si aspetter\u00e0 di vederlo in alto a destra. Un cestino o una borsa come simbolo pu\u00f2 aiutare a renderlo pi\u00f9 visibile.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#c20035&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Contatti<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">I clienti devono trovare facilmente i dettagli di contatto &#8211; o il collegamento alla sezione <i>\u2018contattaci\u2019<\/i> &#8211; su tutte le pagine di un <i>e-commerce<\/i>.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Store Locator<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Uno <i>Store Locator<\/i> aiuta i visitatori <i>online<\/i> a diventare clienti <i>offline<\/i>.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;2\/3&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Informazioni sulla consegna<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">La consegna pu\u00f2 essere un fattore chiave di differenziazione per i rivenditori, quindi \u00e8 importante che sia comunicata in modo chiaro e visibile, in particolare se si tratta di consegna gratuita.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>\u2018Chi siamo\u2019<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">La sezione <i>\u2018Chi siamo\u2019<\/i> pu\u00f2 rappresentare una grande opportunit\u00e0 per iniettare personalit\u00e0 e narrazione umana, promuovendo anche i valori del marchio.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Leggi la descrizione del brand che abbiamo redatto per <b>Innbamboo<\/b>: <a href=\"http:\/\/www.innbamboo.it\/chi-siamo\"><span class=\"s3\">www.innbamboo.it\/chi-siamo<\/span><\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"margin-top: 20px; height: 1px; margin-bottom: 20px;\" data-width=\"100%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-border\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Informazioni sulla sostenibilit\u00e0<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Secondo una ricerca di <i>Accenture<\/i>, pi\u00f9 della met\u00e0 dei clienti europei desidera che le aziende prendano posizione sulle questioni a cui tengono.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Pertanto, molti dei principali rivenditori <i>online<\/i> stanno iniziando a sottolineare la loro posizione su argomenti importanti, utilizzando la <i>Home Page<\/i> come un&#8217;opportunit\u00e0 per promuovere strategie e pratiche legate alla sostenibilit\u00e0.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/4&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Termini e condizioni<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Potrebbe non essere letto da molti, ma deve sempre esserci per coloro che ne hanno bisogno.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e0e0e0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;3\/4&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\"><b>Metodi di pagamento<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Sebbene la maggior parte dei siti accetti le carte di credito e di debito pi\u00f9 diffuse, i clienti potrebbero voler sapere se possono pagare con <i>PayPal<\/i> o un altro metodo.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">La modalit\u00e0 pi\u00f9 semplice per trasmette questa informazione \u00e8 includere i simboli corrispondenti nella parte inferiore di ciascuna pagina, dando ai visitatori la conferma immediata di come possono pagare.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#c20035&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #ffffff;\"><span class=\"s1\"><b>Live Chat<\/b><\/span><span class=\"s2\"><br \/>\n<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">La chat pu\u00f2 accelerare il servizio clienti e persino aiutare i visitatori a prendere una decisione di acquisto.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ffffff;\">Non \u00e8 sempre uno strumento di facile applicazione, ma se i rivenditori sono sicuri della loro capacit\u00e0 di fornire risposte rapide ed efficienti, vale la pena dare ai clienti la possibilit\u00e0 di chattare con il brand.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;]<div class=\"divider-wrap\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#e0e0e0&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_row_inner text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; width=&#8221;1\/2&#8243;][vc_column_text]<strong>Vogliamo sentirci?<\/strong><br \/>\n+39 051 272523 &#8211; <a href=\"mailto:welcome@absolutgroup.it\">welcome@absolutgroup.it<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; width=&#8221;1\/6&#8243;]<div class=\"img-with-aniamtion-wrap right\" data-max-width=\"100%\"><div class=\"inner\"><a href=\"https:\/\/www.facebook.com\/Absolut.Eventi.Comunicazione\" target=\"_blank\" class=\"right\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"36\" width=\"36\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/c64ac932b54f19126b39d0f922711599f207fe676494c584f76fca1fbf719dc2.png\" alt=\"\" \/><\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; width=&#8221;1\/6&#8243;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\"><div class=\"inner\"><a href=\"https:\/\/www.linkedin.com\/company\/absolut---eventi&amp;comunicazione?trk=tyah&amp;trkInfo=tas%3Aabsolut+eventi+%2Cidx%3A1-1-1\" target=\"_blank\" class=\"center\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"36\" width=\"36\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/96e78e76febea38bc422c1cd1421cc13247c8a0370b819de32f13ce315b1f3be.png\" alt=\"\" \/><\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; width=&#8221;1\/6&#8243;]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\"><div class=\"inner\"><a href=\"https:\/\/www.instagram.com\/absolutagenzia\/\" target=\"_blank\" class=\"\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"36\" width=\"36\" data-animation=\"none\" src=\"https:\/\/www.absoluteventicomunicazione.it\/wp-content\/uploads\/de9328fbf3d7e243ae796b93a902a3f4880000cccf859eba54981adb588e29dd.png\" alt=\"\" \/><\/a><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][vc_column_text]I web master di Absolut hanno stilato un prezioso elenco di elementi che si vedono comunemente sulle&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-5857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/5857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/comments?post=5857"}],"version-history":[{"count":62,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/5857\/revisions"}],"predecessor-version":[{"id":10558,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/posts\/5857\/revisions\/10558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media\/10455"}],"wp:attachment":[{"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/media?parent=5857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/categories?post=5857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.absoluteventicomunicazione.it\/it\/wp-json\/wp\/v2\/tags?post=5857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}