Client: SRM – Reti e Mobilità SRL
- Strategic and communication consultancy
- Press Office
- Organization and support for public events
- Social media strategy and management
Bella Mossa is a sustainable mobility initiative promoted by SRM – Reti e Mobilità SRL, the agency for the public transportation of the Municipality and of the Metropolitan City of Bologna, through the use of an app and a process of gamification: the user, moving by green means (bike, bus, on foot etc.) collects Mobility Points, thanks to which receive voucher and discount coupons, offered by partner commercial operations and companies.