Cioccoshow is the Bolognese event with more audience: more than 350,000 visitors.
The press and posters campaign aims communicates the growth of the event: an X (tenth) edition of XL size, with a green and social soul.
The aim of the campaign is also to stress the craftsmanship of the fine chocolate production shown in Cioccoshow: the XL label evokes a haute couture dress label.
Brand design and brand identity
Communication off line
Below the line: catalogues and signposting
Visual communication of the event into all Bologna city center
ABSOLUT eventi & comunicazione
Via C. Battisti, 11 - 40123 Bologna - Italy