A bus with supernatural powers
At the center of the Olympian of transport, there is ZEUS: Zero Emission Urban System, the electric bus of BredaMenarinibus. To beat the pollution, do not ask for help to the gods. Rely on the Italian technology.
The aim of the campaign is to communicate the characteristics and uniqueness of the most innovative means of BredaMenarinibus, with a fresh style, original and distinctive, such as to qualify the positioning of the manufacturer brand.