- Concept of event, logo and visual identity
- Event organization
- Digital & direct marketing communication campaign
- Media planning & media buying
How to acquire customers in a mature market like the credit one? This is the question that drives the choices of the Bolognese branches of Banca Mediolanum, which choose to rely on us for the design and promotion of an event capable of breaking the mold and advertising a special interest rate for new entrants in an innovative way.
Brainstorming and strategic planning, market analysis, and correct target profiling lead to choose the path of pure entertainment, put at the service of the offer proposed by the bank.
Two factors make the difference, determining the success of the show and the “trading season”.
First of all, the choice of the right event. Right for the target, for the period, for the setting: this is how the evening at the Arena del Sole was born, in the company of Vito, a comic face who is a real institution for Bologna.
The second key ingredient is the vehicle plan designed ad hoc for the occasion. A digital direct marketing campaign curated directly by us, which reaches straight to the identified target: Facebook and the Google Display network prove to be the ideal channels to push potentially interested people to go to one of the two city branches, discover the reserved offer, and receive the ticket for the evening at the theater.
And alongside, the posting on the ring road and in the center of Bologna: to spread the institutional campaign by the client, and give even more strength and visibility to its promotional offer.