BGB YACHTS

  • Visual identity & brand positioning
  • Below the line & stationery
  • Video production
  • Web design
  • Press office & advertising campaign
  • Exhibition Stand design

The shape of good communication

BGB, a Slovenian company leader in the international gaming, hotel, and luxury real estate markets, has entered the world of luxury yachting as a protagonist, proposing a new generation of yachts and superyachts, entirely designed and built in Italy, which declines the unrivaled quality of our high-end shipbuilding industry with a refined cosmopolitan vocation. We have the task of coordinating the communicative launch of the ambitious operation, guaranteeing the same standards of excellence and meticulous attention to detail that constitute its main business card.

Refinement and versatility

Creating the visual identity, we move the firstl step to position a brand with all the credentials to project the best of Italian style luxury into a new international dimension. We focus on a solution with sinuous and sophisticated features, a direct offshoot of a shipbuilding design with a very high aesthetic value, embellished with golden tones that seal the absolute exclusivity of the offer. Luxury is embodied in a refined and versatile graphic idea, which can be declined in suggestive applications, including a prestigious line of stationery and a series of scarves, rigorously made in Italy, with an attractive tactile and visual design.

Below the line. Above the expectations

The first two yachts of the Dreamline line – a 28 and a 35 meters that mark a new advanced synthesis between Italian style, avant-garde technology, craftsmanship refinement and attention to detail – become the protagonists of as many catalogs characterized by the same attention to detail that makes the boats so unique and desirable. We finish down pages and images to the smallest detail, creating publications that you want to touch with your hand, caressing the dream of a new concept of luxury yachting described with a highly emotional approach.

Video and website: motion and emotions

Multimedia communication represents a further and essential step to announce the birth of the brand. With a few pulsating images, a teaser video introduces a new world of exclusivity and prestige, , while a video of a few minutes allows you to savor the dream experience of sailing aboard the Dreamline 28M. A model that, together with the Dreamline 35M, can also be admired in all its splendor on the pages of the new corporate website, characterized by a refined and advanced web design, in perfect harmony with the iconic and technologically advanced style of the BGB galaxy.

Press office, advertising, and stands: a launch that leaves its mark

The launch of the new line is celebrated in the prestigious setting of the Cannes Yacht Festival, the most important and exclusive boat show in the world. For the occasion, we take care of the press office activities, an advertising campaign on the event guide and the industry media, and the construction of the stand. We carry out the job with the right mix of dedication and professionalism, experience and coordination skills, contributing to the full success of the launch of a project destined to leave an important and lasting mark on the world firmament of luxury yachting.