• Press conference
  • Press releases
  • Media relation

The sweet side of solidarity

With the “Dolce Soccorso CRImino” initiative, organized in collaboration with the Italian Red Cross, Majani 1796, a historic Bolognese chocolate brand, has created a special version of the legendary Fiat Cremino, a timeless classic of its “repertoire” to allocate part of the proceeds from its sale to the purchase of 200 automatic defibrillators, distributed to elderly centers throughout Italy.

made in italy

We at Absolut have the task of looking after the press office activities of an operation that has inaugurated a new and original path to combine gentleness, awareness, and solidarity. And which, also thanks to our contribution, was received with particular interest by the generalist and sector media.

Leave a Reply