CLIENT: TPER – Trasporto Passeggeri Emilia-Romagna

  • Press campaign
  • Billboards campaign
  • Radio campaign
  • Direct mailing
  • Viral marketing
  • Visual media campaign on vehicles

A simple, strong and clear message: Absolut studies an integrated communication campaign to increase the use of the Internet among the among the subscribers of annual subscriptions to Tper transport services.


Static billboard on Tper vehicles, press and radio open the campaign that goes on with the direct marketing on the target.

The campaign also becomes viral: queue management systems placed in Tper offices and crucial points of the city and distribution of “skip the queue” coupons create curiosity, attention and visibility.


The results are excellent: the total subscriptions increase by 6% and the users of web channel increase much more (a two-digit growth of more than 20%!)