AFTER 2021 PREVIEW
- Event organization
- Strategy & communication plan
- Press office & and direct mailing
- Web, social & online advertising
- Technical direction
The Emilia-Romagna Region, Lepida, and the Municipality of Ravenna organized an international online conference in anticipation of the fourth edition of the AFTER Digital Futures festival. The event has focused on the challenges of smart tourism following the Coronavirus emergency. We had the equally challenging task of taking care of all the organizational aspects, including the technical direction, and promoting it to ensure maximum attention and participation.
Communication travels on several parallel channels. From mailing to targeted recipient lists. To the delivery of press releases in close coordination with the organizers. Up to a rhythmic web and social production that also focuses on multimedia content and greetings made by the main international guests of the conference, to create the right amount of hype.
Last but not least, the design and management of a promotional campaign on the Google Display Network give a further boost, capitalizing on 1,650,000 ads and 3,580 clicks on the event site.
At the same time, the organization of the conference proceeds with a timely and proactive coordination and preparation activity with the organizers and all the speakers: for the definition of the articulated lineup, the reception and graphic reworking of the contents object of study and comparison, and the technical tests necessary to allow all participants to test the technological platform to support the event.
The event takes place entirely online – on the festival website, YouTube, and Facebook – with simultaneous interventions from Ravenna, Bologna, Florence, Rome, Gothenburg, Helsinki, London, and Malaga. Interventions that, thanks to our virtual direction, are managed with great respect for the agreed times and methods, as well as translated simultaneously. So, as if they were at a traditional live event, both Italian and foreign spectators can be sure to follow all the speakers with the utmost attention.
With the contribution of all, the conference captures a great deal of attention, both in terms of public and for the quality and depth of the topics discussed, and finally for the ability to coordinate and interact between speakers from various places. A success that reverberates in the following weeks, when the main contents and materials of the initiative become the starting point for a social strategy, aimed at enhancing what emerged from the event and pulling the sprint to the fourth edition of the festival. The work continues!