HENKEL – COLORERIA ITALIANA
- Press releases
- Press events organization
- Media relation
- Press review
Coloreria Italiana, a brand of the Henkel group, leader in the market of dyes for clothing and linen, has entrusted us with the mandate to increase the awareness of the brand and the product range. To do this, we have focused on a strategy aimed at expanding the customer base, also by suggesting new uses of the products.
The strategy found a fundamental pivot in the press office activities and parallel media and public relations initiatives, thanks to which we involved numerous journalists and bloggers in the production of articles and insights. A further step consisted in the press promotion of a co-marketing activity with Fanep Onlus and the Creative Hospital, to increase empathy between the brand and the public.
The execution of this articulated activity plan has led to very positive results, including over 130 publications in the press and an 80% increase in the awareness value.