Color, vivacity and energy: International Tricolor Games
- Integrated campaign of classic and digital communication
- Logo restyling
- Social media
- Video reportage of the event
- Daily chronicle
- Press office and digital PR
A major international event for sports and the city of Reggio Emilia: 7 days of competitions, shows and events animate the city of the Tricolor, which welcomes athletes, performers, artists and delegations from all over the world in a big party, attended by all the city. Absolut follows the Games for two consecutive editions, taking care of the logo restyling, the advertising campaign, the social media visibility, the video animation and the relationships with press and media.