- Corporate identity
- Above the line and below the line communication
- Exhibition stand graphic design
- Press office & direct marketing
CPS, an Emilian multinational active in the world of avant-garde packaging since 1964, has entrusted us with the important task of reviewing its brand identity and, starting from this, resetting all communication activities: above and below the line; on and offline, to dynamically convey the strength of a family industrial group that makes innovation its strength and distinction.
To give new impetus to CPS communication, we have focused on the definition of a logo and a brand identity in line with the most current trends.
Impact, immediacy, and inventiveness are the keywords of a project with which we wanted to convey, with the utmost clarity and effectiveness, the dynamic character that has always inspired all the group’s activities.
After the definition of the key elements of the new brand identity, starting with the logo, the new visual communication system was initially applied to the above and below the line communication tools.
Other catalogs, technical datasheets, further corporate communication tools, and the graphic elements of some exhibition stands.
The restyling, conceived as a work in progress, will also gradually affect digital tools, starting with the website, and will be accompanied by a promotional activity of the brand through targeted press office initiatives, and direct marketing via newsletter.