OCI – INSOLVENZ FEST
- Organizational secretariat
- Digital & classic communication campaign
- Press office
- Social media management
With InsolvenzFest, OCI (Business Crisis Observatory) organizes a review to explore the issue of debt and credit through a moment of confrontation between professionals that is however able to involve and stimulate all citizens. We have the task of supporting the organizers to communicate undoubtedly complex issues in a simple and captivating way, focusing on the organization, management, and promotion of an hybrid festival capable of reconciling a solid technical footprint with a strong component of topicality and participation.
From 2020 onwards, thanks to the changed needs due to the pandemic, the review has strengthened its hybrid soul, accompanying the holding of events in suggestive and carefully selected locations with their online streaming through digital events treated down to the smallest detail that allowed to increase the audience and fully exploit the potential of digital media. InsolvenzFest thus becomes even more technological and, during the latest editions, recorded an average of over 3.000 web spectators adding up to the approximately 500 presences on site.
The live dialogue is accompanied by the timely posting activity on social media, to involve even people unable to follow the review, allowing them to stay updated in real-time on the topics and initiatives under analysis.
With the communication concept, renewed with each edition, we laid the foundations for a campaign that focused on the visual strength of color as an element of impact and attraction. With a coordinated image system declined on all promotional materials of the event, on and off-line, we have favored their recognition, while ensuring adequate diversification of messages based on the characteristics and needs of individual targets.
Billboards on the ring road and in the center of Bologna, advertising in newspapers, radio and TV campaigns, posters, brochures and promotional postcards, advertising planning on Facebook, and social media management. The media mix of InsolvenzFest didn’t miss anything. And as the icing on the cake, timely action by the press office on a local and national scale, also on the occasion of the press conference organized at Palazzo d’Accursio in collaboration with the Municipality of Bologna, allowed the show to have maximum visibility and evidence.