OCI – INSOLVENZ FEST
- Organizational secretariat
- Digital and classic communication campaign
- Press office
- Social media management
With InsolvenzFest, OCI (Business Crisis Observatory) organizes a review to explore the issue of debt and credit through a moment of confrontation between professionals that is however able to involve and stimulate all citizens.
We have the task of supporting the organizers to communicate undoubtedly complex issues in a simple and captivating way, focusing on the organization, management, and promotion of a festival capable of reconciling a solid technical footprint with a strong component of topicality and participation.
For the four days of conferences and social evenings, after numerous inspections, we have chosen the rooms of some historic buildings in Bologna, focusing on locations and atmospheres, but also on an integrated system of installations and visual communication, ideal for welcoming a privileged occasion and participatory for in-depth analysis and comparison.
Besides, and as an integration, we took care of the opening and closing projections of the debates, selected the catering service, managed relations with the speakers, and ensured the hospitality service.
With a punctual live posting activity on social channels and live streaming on YouTube, we also involved people unable to take part in the review, allowing them to stay updated in real-time on the topics and initiatives subject to in-depth analysis and comparison.
With the communication concept, we laid the foundations for a campaign that focused on the visual strength of color as an element of impact and attraction.
With a coordinated image system declined on all promotional materials of the event, on and offline, we have favored their recognition, while ensuring adequate diversification of messages based on the characteristics and needs of individual targets.
Billboards on the ring road and in the center of Bologna, advertising in newspapers, radio and TV campaigns, posters, brochures and promotional postcards, advertising planning on Facebook, and social media management.
The media mix of InsolvenzFest didn’t miss anything. And as the icing on the cake, timely action by the press office on a local and national scale, also on the occasion of the press conference organized at Palazzo d’Accursio in collaboration with the Municipality of Bologna, allowed the show to have maximum visibility and evidence.