Five ways to fuel engagement at digital and hybrid events

In our article dedicated to our method for the optimal organization of digital and hybrid events, we discussed how to make a virtual event a highly engaging experience. We talked about our expertise in organizing a successful digital and hybrid event and thought it might help to look at some gimmicks with more detail.

  SURVEYS

Polls are an excellent way to keep your audience engaged. Not only do they give a clear indication of engagement levels, but they can also provide an excellent understanding of their expectations and needs.

  DOWNLOADABLE CONTENT

Providing downloadable add-on content to read later extends the value of a digital or hybrid event. It is also a very effective way to track the degree of involvement of the participants: which sessions saw them eager to access more information, and which topics did not arouse any interest?

In the messages you send after the event, you can also indicate to the public how to watch again its recording.

  DIGITAL WORKSHOPS

Did you know you can divert your online plenary audience into different sub-rooms dedicated to specific workshops or topics?

Expect focus groups dedicated to laboratory activities or comparisons between small groups. If people participate from distant places, they will be happy to be able to connect and communicate freely with other users.

Design content for these sub-sessions that encourages people to work together; choose specific panelists and themes for each room.

  Q&A SESSIONS

During a virtual or hybrid event, Q&A sessions are essential and can provide valuable insight, a barometer through which you can identify burning issues or common themes among your audience.

Maybe, there will be no answer to all questions instantly; the advantage of having the history of the event’s chat and all the questions presented lies in the possibility of following up on the requests and circulating the answers in due time.

  GAMIFICATION

Foster some competitive spirit by setting up mini-challenges during your digital or hybrid event, and you’ll motivate people to join every session. Participation means points, and points mean recognition, rewards, and prizes!

Keep the challenges front and center throughout the event, showcase your accumulated points on a leaderboard, highlight winners and those battling for the top, and keep everyone eager to stay involved.

Setting challenges keeps the attention of the audience high. This level of engagement can even start before your digital event. Set challenges as part of your pre-event communication campaign, motivate people to visit the event platform and get involved from the beginning.

Likewise, challenges can continue after the event: this will help measure learning and understanding of the showcased content.

Do you want to fuel the engagement of your virtual events?

There are many ways to improve the engagement levels of digital or hybrid events. Inspiring content, great activity, and high production values are all key. It’s not always easy to pull it all together, especially if you and your team are busy juggling multiple projects. That’s where we come into play!

Let’s talk and understand how we can help you optimize engagement in your virtual and hybrid formats. Contact us by mail, web or on  051 272523 to know all our services for digital and hybrid events.